Practical tips for turning your successful-but-all-consuming business into a sellable asset.
With over 100 successful exits under our belts—ranging from $2M to $1B—we’re not just advisors, we’re entrepreneurs who’ve sat in your chair. We’ve felt the weight of deciding when to sell a business we’ve poured everything into. We’ve navigated every type of deal: partial equity sales, full transitions, strategic buyers, private equity, search funders and everything in between.
Most advisors just list your business and hope for the best. We’re different.
Before we even think about approaching buyers, we roll up our sleeves and work with you to maximize your business’s value. Our GOLD framework has helped clients more than double their exit value—because the best way to get a great offer is to build a truly great business.
We fix value-limiting issues before going to market
You dictate terms from a position of strength
Clients routinely double their exit value
Transforming a business takes focus and dedication. That’s why we limit our practice to just 6 businesses at a time. This isn’t a numbers game for us—it’s about giving each business the attention and strategic guidance needed to achieve a truly exceptional exit.
Picture this: You’re making good money—over $1M a year—but feeling stuck in your business. That was me in 2018, running Williams Entertainment, an escape room and trampoline park company I’d grown to 5 locations.
When I started exploring a sale, I got the gut punch. After reviewing the business, a strategic acquirer I’d reached out to called with the verdict: my business was worth $0. “Unsellable” was their exact word. Just like that, years of hard work seemed worthless.
But here’s where my story might help yours: Before becoming an entrepreneur, I was a Mergers and Acquisitions lawyer, helping billion-dollar companies sell for maximum value. I thought maybe I could use this experience to transform my “unsellable” business.
After interviewing several friends and past clients who had sold their businesses for 8- and 9-figure exits a pattern emerged. I had been focused on building a profitable business instead of a valuable asset. While most entrepreneurs obsess over daily operations, minimizing taxes, and running lean teams, the real value drivers were hiding in plain sight.
I changed my approach — implementing what would later become the GOLD framework—to unlock my business’s true worth. Four years later, I sold that same “unsellable” business sold for $26 million. I made more on the day the deal closed than I had in the previous six years running the business COMBINED.
Today, I’ve refined this system through millions in investments and dozens of successful exits. ExitOS is exactly what I wish I’d had when I was in your shoes—running a profitable business but feeling stuck and unsure about the future.
You’ve poured your blood, sweat, and tears into your business. And now, as buying businesses grows in popularity, so have predatory tactics targeting owners who’ve built real value. Scroll through social media and you’ll see it everywhere: “How to buy someone’s business for no money down” or “100% seller financed offers.”
At ExitOS, we get in the trenches with owners and focus on what actually matters: improving your exit value through Growth, Operations, Leverage, and Defensibility. Because your life’s work deserves more than a lowball offer.
Ready to double your exit value? Secure expert guidance to maximize your company’s worth and attract top buyers. Take the first step toward a premium sale—no guesswork, just proven results.
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